They might have something vaguely similar, but the chances that they will specifically have a piece more relevant than yours is slim to none. This gives you real experience and some samples for your portfolio. Below you’ll find examples of websites, brochures, books and other projects for which I wrote the copy. To give you a better idea of what copywriter portfolios can look like, I put together a list of 5 copywriter portfolios hosted on various platforms to get you started. Create Your Portfolio. I write long-form content including blog posts, technical guides, scripts, CRM emails and magazine articles. =). I don’t care if it’s a dog walking or lawn mowing business… Or if they haven’t gotten their first customer yet… They can use a copywriter. I’ve been a slave to the backspace key while attempting portfolio pieces and THIS is how easy it really is? I’ve been researching how to get into this career for a while now and this was the first truly helpful thing that I have found. 501-999-2516 . Copywriting portfolio Selected works of website copywriting, eDM content, blogging and campaigns. Copywriting Samples & Templates. Skeptical? It’s because of something called the Halo Effect. And not just for this copywriting portfolio sample—for all your copywriting projects. A few examples of work you can include are: A sales page is a single web page that serves to sell a product, and it’s one of the best types of samples to have in your portfolio. I’m not telling you to lie to people here. Great job using the CBT for Excel! Good read, very informative. Notice how she gets to show off some her personality and writing in her profile: You can also create blog content through LinkedIn to share with your network to build your credibility: And then even get endorsements and recommendations: LinkedIn makes it really easy for beginners to create a portfolio and start getting their work in front of their network. We all need a little push getting out of our head from time to time! “How to make a five figure deal on Up just by ranting!) You can see how you get the chance to talk about yourself and build social proof right from the beginning: You see her writing style in her bio, her rate, how much money she’s earned, her job success score, and the number of hours she’s worked. I didn’t wait for him to ask — I offered to write the brochures (never mind that I had no clue how to do it, he didn’t either). I can help. This one is a bit controversial in the freelancing community. 40 Examples Of Copywriting (From 8 Different Niches), Tiffany Butler is an experienced copywriter and marketer, Neville Medhora is a proponent of the Google Docs method, Teresa R. is a copywriter who’s earned over $200,000 on Upwork, Terri Lively has figured out a way to incorporate pins with her copywriting portfolio, How To Write Killer Headlines And Subject Lines (+ 200 Examples). (RELATED: How To Write Killer Headlines And Subject Lines (+ 200 Examples)). The big benefit here is that it’s fast and you can create shareable links. It will help you start, launch, and grow successful online businesses - And it's free forever. Just know that this option is time-consuming and takes quite a bit of effort. I’ve personally used them all at different points in my copywriting career, and each one has led directly to a solid source of income. 2.) Whether you add reviews, testimonials, or awards, the more proof you can show your potential clients of your successes, the easier it will be to sell them on your services. They neglect to realize that their new copywriting business is a business they can write about. Include testimonials and statistics. So, LinkedIn is definitely a good option for copywriters of all levels. She has an entire section dedicated to the awards she’s won over the years, which is great social proof for her audience. Stealing is good. Create Your Portfolio. Let’s start with good old Jack Daniels. See more ideas about Portfolio samples, Copywriting, Cleanser for combination skin. Without a copywriter portfolio, the odds of someone hiring you for a well-paid project are pretty low. I will be implementing some of your ideas today. Get Listed. If you can show clients something along the lines of, “I increased conversions by 10% with my copy,” that’s going to be meaningful to your clients. These don’t need to be dramatic because the number of your competitors who have any visual proof like this will be virtually zero. Copywriting Portfolio Examples: Ben Wise: Copywriter. For example, you might position yourself as the web copywriting expert and include SEO work, home page copy, blog posts, and e-commerce product descriptions in your portfolio. For example, you could take some of the following: While they aren’t real projects, you can still create sample projects based around those made-up projects to show people what you’re capable of. Audi. !….I’m gonna try it out Right now. . Probably my favourite copywriting example in this list, ... How to Build a Copywriter Portfolio (When You’re New to Copywriting) 30 January 2017 / 11 Comments. Once you’re ready to start putting together your portfolio, you’re going to need somewhere on the web to host your work. I challenge myself to solve potential clients’ Excel formula problems and, when I do, I take a screenshot and send it to them. Remember, you don’t need to have any client experience at all to start building out your copywriter portfolio. Respectfully, I don’t believe Danny would neglect you. The best part is that, if I get the job, the client is blown away by the quick turnaround time. The range of themes means all portfolios are different. I’m curious as to how to showcase my work on my website. Gari Cruze . Thanks for letting me know, I’m really happy you’re finding it helpful! Many nonprofits are strapped for both time and money, and they often have people in positions that they aren’t necessarily qualified for due to having limited resources. Now it’s time to focus on what I do best: copywriting for creative and technology businesses. Again, don’t feel like you have to do this for an extended period of time. And I can promise you they are not doing as much marketing as they could be. None of my friends have businesses, and I can’t come up with any other ideas, so I guess I’m stuck.”. Note that it’s a pure “mockup,” meaning this was never sent to anyone as an actual email, and there’s no real book for sale — the entire point of this is to show off my copywriting skills so I could get hired. To create an MVP sample for them I simply went to their website, found one of their job advertisements, and rewrote just the headline. Should I post full pieces or links to websites? So, what I’m going to do for you in this article is discuss what exactly a copywriter portfolio is and how you can build one that wins clients. Otherwise, you’re better off going with the Crystal Ball Technique because that will give you the practice you need to complete the job you’re going after. Do you have a friend who has a … If you have a friend who uses MailChimp to email customers of their yoga studio and you help her write an email that gets a 25% open rate then that is copy that got results. For example, make sure to include keywords like “freelance fitness copywriter” and “Milwaukee copywriter” in your meta title, titles, and subtitles so you show up in search results. For example, I once landed a copywriting job with an Australian company that wanted someone to rewrite their job advertisements in a more fun and creative way. Well I could see that many of the email copywriting jobs posted online were related to: At the time I had just read a few articles about how to improve sleep (son #2 was about to be born and I was getting ready for some late nights). Simply put it means that if you talk intelligently about copywriting, people assume you can also do it well. The key is shifting your thinking from “I need a large and diverse portfolio to start making money as a copywriter” (you don’t) to making what I call a Minimum Viable Portfolio (or MVP for short). There's a new episode every week! And the best part is that you own the property and the traffic that comes to you. I’ve picked up freelancing again and it has been quite daunting but I am determine to succeed at it this time once and for all and the nine hacks will help me out A LOT. Continuing with our coffee blog posts example, it’s extremely unlikely that even your more experienced competitors will have a more relevant writing sample than the one you’re going to produce. They should have an email list and plenty of things they need to email to their list (e.g. https://weblium.com/blog/10-great-copywriter-portfolio-examples-march-2019 Write for a friend’s business to get your copy into “the field” quickly. I don’t care if you decided to become a copywriter at 10:00 this morning and never heard of copywriting before…. Isabell Lorey. Have a gratifying day. EMAIL. It has been a while since I became a SSFU member, but I can attest to the fact that Danny responded to every email that I had sent, months before I had become a member. didn’t even have any copywriting experience. Do you need a developmental editor, copyeditor, or proofreader to help shape your book for publication, or make your print or digital marketing stand head and shoulders above the rest? Grab your spot in this FREE course to learn about the tools and strategies you (and your business) have been missing out on.). If you can provide a sample of your writing along with data showing how your sales pages have performed, that will be a powerful piece to add to your portfolio. That’s part of the reason that I became a member, because it was obvious to me that he legitimately wanted to help people. (Any employer or client who needs email copywriting will LOVE this.). Is it adobe foto shop, indesign that we have to know to present the minimum… Read more ». This was my first $40/hr copywriting job and I landed it in less than 10 minutes. I’m finding I’m doing… Read more ». If you want to be a copywriter, you’re inevitably going to be asked, “Can I see your portfolio?”, If you’re like many brand new copywriters, your answer is likely going to be something along the lines of, “Uhhh…I don’t have a portfolio.”. Click a client logo to read their copy. See more ideas about Portfolio samples, Copywriting, Cleanser for combination skin. “Asking yourself what you’re really trying to accomplish is a great way to find shortcuts.” This is awesome. I’ll be implementing some of these tips. Creative copywriter with 9+ years of in-house and agency experience seeking to join XYZ as an Associate Creative Director/Copywriter and boost the landing page conversion rate by 25% in 6 months for all your domains. Here’s another fun workaround I discovered once I became so busy copywriting that it was no longer worth my time to use the Crystal Ball Technique to land copywriting jobs. Your local clergy needs to do marketing just like any other organization. Take care. Love the fact that not only do you ‘pick on yourself’ for a tear-down, but you present us with the new, improved product. 5 Copywriter Portfolio Examples for Some Inspiration . Ah I’m glad to see you noticed that. Build Your Portfolio Cloud Networks Australia. Copywriting Portfolio of Hong Kong and Singapore writer Kim Hobson I've been copywriting for creative agencies and businesses for over eight years. It encouraged me alot to give mvp a try instantly. One of my all-time favourite brands, whose … Meet Evan. But if you keep improving your skills and do good work you will eventually have results to show off. Since that was fresh on my mind and I thought it was pretty surprising and interesting I decided to write a piece of “email” copy about that. No credit card required. 25 Tips To Grow Instagram Followers Organically W/ Alex Lombard, What Is A Hook In Writing? Copywriter Neville Medhora at KopyKourse has an interesting portfolio strategy (I’ll cover it a bit more later on in this article) where you just host your copywriting portfolio in a Google Doc. I personally have a “digital swipe file”, and an “offline swipe … It can even lead to paid work if you prove yourself. You could probably find a graphic designer who's willing to design a logo for you in exchange for you writing their website copy or sales page. Looking for a creative copywriter to craft feature articles, books, marketing copy, SEO copy, or websites? Thanks Danny. If you’re sure that you have the time and are willing to work at it consistently over a long period of time, a website with a personalized domain name is a great branding tool. I was unemployed and needed to make money right away. Freedom Loans web copy View sample. Contact Evan. Since then, I’ve written for brands like Kmart, Sportsgirl, Politix, Seed Heritage, The Con-Nection, Domain.com.au and Melbourne IT. Nobody wants to take a financial risk on a copywriter without any experience. (RELATED: 40 Examples Of Copywriting (From 8 Different Niches)). get stuck, because there seems to be a missing element for those of us not in the industry. Ben’s Google Docs Portfolio: Ben’s Copywriting Portfolio. However, if you’re whizzy with a design tool, go crazy! Client: Audi Audi web copy. Morton Salt. Hi Danny, I’m learning so much from you and I really needed to hear this — I love how supportive you are with people who are just getting started in this industry. Gari’s visual portfolio made up of print ads, videos and website screenshots perfectly showcase his talents as an advertising copywriter. It turns out it is possible to get hired as a copywriter without ever showing a single example of your work. One nice thing about Upwork is that you can also host your portfolio and gather reviews and tesimonials through there. Any suggestions? I did this once for a friend who was starting a side business teaching seniors how to use computers. The guy weighed a whopping 131 pounds. Danny your advice on copywriting is simply yet very practical I have alway wanted to be a copywriter but didn’t know where to begin you have challenged me and am being right away. Tell them you’re a new copywriter trying to gain experience and you’d love to offer your services to them for free (the technical jargon for this is pro bono work) to gain experience. All Video Editor Translator Sub-editor Reporter Proofreader Poetry Photographer Illustrator Feature Writer Editor Designer Creative Writing Copywriter Broadcaster Blogger. These were — and always will be — huge industries for copywriters. Sharing content like this in your portfolio helps you establish yourself as an authority and as someone who cares so much about their profession that they want to write blogs about it. Client: Freedom Loans Freedom Loans web copy. Freedom Loans . In other words the portfolio is just the means to the end. Once you’ve got a few samples, make sure you’re charging people what you’re worth, #5: Start Your Own Website & Mailing List, 10 Copywriting Courses That'll Help You Step Up Your Game, Copywriter Neville Medhora at KopyKourse has an interesting portfolio strategy (I’ll cover it a bit more later on in this article). Unfortunately they’re … [Read More...] about Use these Upwork tips at your own risk, According to CEO Stephane Kasriel, Upwork gets 10,000 new signups EVERY DAY. Will share my first copy soon. I know that many of your tactics are not just for copywriters. This is an incredibly effective way to get hired as a copywriter when you’re just starting out. Ideally you’ll want to get past this phase as quickly as possible. Pissed you didn’t hear about it sooner? However, the good news is that there are several ways to build up a portfolio without any clients so that you have some work to show off when you do start sending out pitches. While WordPress isn’t specifically tailored towards copywriter portfolios, the great thing … But when you use something regularly it’s easy to write copy for it! For me it’s The Rant Effect. All of that works together to create great social proof. It’s no different than a portfolio of work in any other industry. You don’t need to do a deep dive and research the technical details behind the production — once you love a show you can easily explain to others why you think they’ll love it too. However, most people just starting out only need to focus on building out one portfolio that doesn’t take too much time, effort, or money. Thank you for taking time to share. 2) You stand out from the competition. If you have time I want to talk personally with you. No 10 is interesting, never thought of that approach. Having all that text on my portfolio made it dense, unreadable and unengaging. When you and your team sat down, did you have a template or guidelines to follow to come up with the ‘Now, FREE (zap!pow! LinkedIn is a great place to build out a portfolio (particularly if you want to do b2b copywriting) because there are sections for everything that you need to include in a portfolio. One thing that stuck out to me in my research was how sleep can affect your fitness level. (Naturally this is very convenient if you happen to not have any.). The purpose of a portfolio is to show off your skills to a potential client. Get Work. It’s the same way you get a friend to try a new Netflix show. A word to the wise when using the Crystal Ball Technique: Don’t go too far and accidentally do the entire job for free. Writing Portfolio Examples from Clippings.me If your job involves writing or if you’re looking to break into a field that requires it, your writing samples will play a huge role in the positions you’re able to land and the opportunities available to you. Create Your Portfolio. You can start a website with a portfolio section, blog section, and mailing list. Great Ideas.I am an aspiring copy writer and will try out some of what you have stated here.Thanks for sharing Cheers!!!! (Notice that tea is similar enough to coffee to prove you can do the job — but different enough that it doesn’t appear to be some sort of free sample or “spec work”. And I’ve helped other people do it too. Definitely pissed I didn’t find this post sooner. (RELATED: How To Become A Copywriter In 10 Easy Steps). Lol. It is very hard to find and get jobs on this site. In fact, I wrote a whole post you can read on how anyone can use it to become a professional copywriter quickly. Portfolio; Copywriting; Design; Clients; Testimonials; Case Studies; Contact. Here are some comments from the FTW blog that prove it: Sometimes you don’t even have to write an entire piece of copy to get hired for a copywriting job. )’ excitement tweaks? The range of themes means all portfolios are different. Copywriter Portfolio. A selection of the best copywriting portfolios. Whether it’s your friend’s business or a local business, there are a lot of people out there who are willing to give you a chance if you’re offering your services for free. It can be as little as one single piece of copy — which anyone can put together in less than a single afternoon. Again, don’t feel like you have to do this for an extended period of time. There is one problem that i have with applying this advice as a newb: How is it all actually executed?! If they aren’t sure how to use you, ask them if they need flyers, brochures, invitations (e.g. Your first port of call should be to dig deep into your … Informative. isabell@lorey.io. As the site grows more popular, they're also becoming more selective with who can apply for jobs. Your focus is on the words, so formatting your sample in a word processing tool is just fine. So I decided to create a Minimum Viable Portfolio for that by writing a single email and using it to score some work. Every copywriter needs to know how to write effective ad copy on platforms like Facebook, Google, and LinkedIn. Here’s an example of how I’ve used this technique to get offers for writing press releases and other types of copy for hundreds of dollars apiece: Note: I don’t recommend this approach for total beginners. Thanks so much, will give it a go! A copywriter portfolio should contain blog posts, ad copy, SEO copywriting sample, guest post samples, etc. Hi Danny, reminders to come for services more often, invitations to hear a special speaker, etc), so you probably won’t have to come up with any ideas on your own. Great article, very helpful! ….. Danny, just when i start getting in my own head and making up excuses about why ” I may actually not be good at this after all” you come through and answer the question i never asked out loud.. Even something as simple as a Facebook or Twitter post with a bunch of likes, comments, or shares is a piece of copy that got results. How To Overcome Procrastination...With A Tomato? We'll send you an email as soon as it's published so you can stay on top of the latest in The Fighting Entrepreneur. He’s a copywriting authority with his own successful company, but he also guest posts on other high-authority sites to further establish his credibility and expand his audience. (RELATED: Learn How To Copywrite With Our (Simple) 5-Step Copywriting Formula). The way it works is simple: Instead of showing an actual piece of copy, you do something more minimal: Talk about copywriting in a way that shows you’re knowledgeable about it. What I’m saying is that you can create your own project description and then create work samples based on that description. Being in a spot like that is no fun. You can write the copy for your website, display your work in the portfolio section, write blog posts to establish your authority, and build out an audience through your email list. For example, I once wrote a good piece of copy about a cat claw clipper completely off the top of my head in about 20 minutes. Some resources that I have with applying this advice as a copywriter ’. 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